March 2025 Newsletter

DRIVE Electric Arizona March 2025 Newsletter
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  MARCH 2025                                                                                             VOLUME 2 • ISSUE 3

Newsletter

ABOUT US
DRIVE Electric Arizona is Arizona's statewide "Drive Electric" program developed as an Arizona non-profit corporation under the DRIVE Electric USA Initiative. With grant funding from the Department of Energy, and in partnership with 27 states across the country, DRIVE Electric Arizona's mission is to accelerate the transition to electric vehicles. Currently, DRIVE Electric Arizona’s three chapters are Valley of the Sun, Tribal Nations (formerly Three Rivers Tribes), and Route 66 Kingman.

Launched in January 2024, the all-volunteer organization and its partners educate consumers, utilities, utility regulators, and government officials. They engage auto dealers and fleet leaders, in addition to assisting with EV infrastructure planning.

SPREAD THE WORD
Could you please do us a favor? We need your help spreading the word about DRIVE Electric Arizona. We are hoping you will take a moment and forward this newsletter to a friend or colleague who might be interested in our work. Please help us increase our presence.


Forward this link to subscribe (https://www.driveelectricaz.org/subscribe)

Visit our website to see WATTS HAPPENING and to RSVP to get involved!


April 5, 2025 | Fight for Air Climb/American Lung Association, Scottsdale


April 8, 2025 | Earth Day @ Glendale Community College, Glendale


April 12-13, 2025 | Electrify Expo, Glendale


April 19, 2025 | Phoenix Electric Vehicle Ride & Drive, Phoenix (new venue)


April 19, 2025 | Concours in the Hills, Fountain Hills (rescheduled from February)


April 23, 2025 | Earth Day Expo (Day 1) - San Carlos Apache Tribe, San Carlos


April 24, 2025 | Earth Day Expo (Day 2) - San Carlos Apache Tribe, Bylas


May 2-4, 2025 | 2025 Historic Route 66 Arizona “Electrified” Fun Run, Kingman

EV SPOTLIGHT


Advancing Clean Transportation:

2024 Impact and 2025 Outlook

© DRIVE Electric Arizona • 2025

2024 Engagement Overview


DRIVE Electric Arizona made significant strides in public EV outreach in its first year. The organization held 9 Ride & Drive events, giving almost 700 Arizonans hands-on EV driving experiences, and participated in 50 static display events (with an average of 13 EVs showcased per event) that collectively attracted about 360,000 attendees. These efforts provided thousands of Arizona residents with their first up-close look at electric vehicles, building awareness andinterest across the state.


EV Adoption Influence


Conversion from TestDrives to EV Purchases: Industry research shows that well-run EV test drive events can achieve roughly a 10% conversion rate of participants eventually purchasing an EV. This means exposure works – consumers are “overwhelmingly more likely to buy” an electric car after even a single test drive. Applying this benchmark to DRIVE Electric AZ’s 700 Ride & Drive participants in 2024 suggests that 70 new EV buyers could result from these events. In fact, program evaluations by other EV outreach groups have found that participants’ likelihood of purchasing an EV increased significantly after a test drive, with local dealerships reporting noticeable sales bumps following Ride & Drive events. Even those who don’t buy immediately are more likely to consider an EV for their next vehicle, boosting future adoption.


Influence of Static Display Events: Static EV displays – where attendees could see a variety of EVs and talk with volunteer owners – served to educate a far larger audience (≈360,000 people) in 2024. While the conversion rate from casual observers is naturally lower than for test drivers, the sheer scale means even a small impact yields results. Seeing and learning about EVs in person demystifies the technology and can plant the seed for a future purchase. Surveys have found that a person’s willingness to buy an EV increases as they (or someone close to them) sees, rides in, or drives an EV. Even without a test drive, static displays allow attendees to ask questions, sit in vehicles, and hear real ownership experiences – all which chip away at misconceptions (about range, cost, etc.) and add EVs to the consideration list of potential buyers. If only 5% of the 360k attendees left with a decision to seriously consider an EV, that’s 18,000 new EV-intenders influenced by these events. Thus, the static displays likely had a sizable cumulative effect on consumer attitudes and future purchasing decisions across Arizona.


Long-Term Experiential Impact on EV Adoption: Perhaps the greatest value of these Ride & Drives and displays is their long-term effect on Arizona’s EV adoption rate. Car purchases have long cycles; someone who test-drove an EV in 2024 might not buy a new car for a year or more, but the positive EV experience will linger. This experiential education helps convert curiosity into confidence. Over time, such grassroots efforts contribute to measurable shifts in the market. Arizona’s EV adoption is already accelerating – the state now has over 65,000 electric vehicles (about 1% of all registered vehicles) on the road, and the market is “on the rise.” Each person who gains first-hand EV exposure through DRIVE Electric Arizona’s events becomes more likely to choose electric when the time comes (and some have already made the switch). These educated consumers also help spread adoption via word-of-mouth. In essence, 2024’s engagements created EV ambassadors: participants who will share their enthusiasm with friends, family, andc olleagues, seeding further adoption beyond what one organization can directly reach.


Read more…

Support DRIVE Electric Arizona on  

Arizona Gives Day

Tuesday, April 1st

As the EV landscape evolves, more manufacturers are collaborating with Tesla to provide their customers with access to the extensive Supercharger network, enhancing the overall charging infrastructure for EV owners.

DRIVE ELECTRIC ARIZONA CHAPTER UPDATES

Gila River Indian Community Earth Day Event

On March 28, 2025, DRIVE Electric Arizona proudly participated in the Gila Indian Community’s Earth Day Celebration, showcasing five electric vehicles in an engaging, hands-on display. The lineup featured a Ford F-150 Lightning provided by SRP, as well as a Ford Mustang Mach-E GT, Kia EV6, Rivian R1T, and Chevrolet Bolt—all presented by dedicated volunteers from our Tribal Nations and Valley of the Sun chapters.

March Rally: EV Off-Road Adventure to Sheep Bridge

Photo credits: Worldwide Drone Solutions, Greg Berstein, Peter Culin, and John Martinson

Arizona Electric Fleet Day at ASU Showcases State’s Commitment to Sustainable Transportation

With your help, we are heightening awareness about DRIVE Electric Arizona and our three growing chapters: Valley of the Sun, Tribal Nations, and Route 66 Kingman.

LOUD & PROUD
EV owners are most persuasive in making the case for EVs because you have firsthand experience with the benefits of owning and driving an EV. You can speak from personal experience about the cost savings, environmental benefits, and performance advantages of EVs. Thank you for your important role in championing the adoption of electric vehicles!

BOOKMARK THESE WEBPAGES
DRIVE Electric Arizona
DRIVE Electric Arizona - Valley of the Sun Chapter (VOTSEVA)
DRIVE Electric Arizona - Tribal Nations Chapter
DRIVE Electric Arizona - Route 66 Kingman Chapter (R66K)

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